Digital Marketing Specialist at PlotBox

The Marketing team is key to the success of PlotBox – growing the business and identifying current and future customer types that fit with the solution we offer both now and in the future. The team is responsible for ensuring the value proposition and our positioning are effective across the world to help attract new customers, and in collaboration with other teams, help retain existing customers. In a nutshell, everything you see from PlotBox, has in some way either been created, supported or communicated by a busy Marketing team!

This is a key role within the global marketing team of a leading technology and software company. We are looking for a Digital Marketing Specialist to develop and implement a robust digital marketing B2B growth strategy.

Key areas of responsibility

Digital strategy 

• Champion digital across the organisation, and identify opportunities to optimise digital channels to meet business objectives
• Plan and execute all B2B digital marketing, including marketing database, email, retargeting, social media and display advertising campaigns

Website management 

• Managing all aspects of our website, monitoring and managing website performance and updates
• Working closely with the Content Specialist to engage target personas and optimise content

SEO & Performance Marketing 

• Lead on strategy and implementation for SEO and paid search activity with external agency partner
• Implement and run digital advertising and retargeting campaigns across paid social, paid search and display channels

Lead Generation 

• Identify and drive action plans to grow the pipeline and drive conversion rates across digital tactics, including campaign optimisation and landing page design

Email Marketing

• Creation of engaging automated email campaigns that engage, inform and motivate, consistent with our brand identity and tone of voice
• Mapping optimal customer journey flows

Reporting 

• Leading on digital reporting, identifying and tracking KPIs, ensuring digital activity is measured and reports are communicated with the team to inform decision making and future activity

Who we think will be a great fit

Essential:

• You will be a highly motivated, results driven, analytical thinker driven by data
• You will have at least two years' experience in a similar role
• You are an organised team player with great initiative to work independently and prioritise tasks to meet tight deadlines

Desirable:

• Demonstrable results driven experience leading and managing databases, email, social media and/or display advertising campaigns
• Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Experienced using CRM and CMS
• Knowledgeable in SEO and PPC
• Experienced utilising website analytics tools Google trends, Google Search Console, Google Analytics, SEMRush, etc.
• Experience in a B2B environment
• Graphic design and video editing skills would be advantageous
   

Company Summary

PlotBox is the leading software solution provider for the bereavement industry, facilitating crematoria and cemetery clients all around the world. We are very clear on our mission; to take away some of the pain for families dealing with death and those who serve them. Enabling our clients with world class software allows them to turn their attention to successfully supporting grieving families.

We are a high growth scale up of almost 60 people headquartered in NI and spread out across the globe, collaborating on a journey to make PlotBox the solution of choice for every death care facility, globally. We live and breathe our core values – Tenacity, Teamwork and Trust.

We have a passion for tech and innovation, actively exploiting new and cutting-edge tools and technologies to enhance our product and skillset. We actively promote from within and our dynamic scale up culture ensures proactivity and initiative is rewarded with excellent career opportunities, progression and mobility.

How would our team describe life in PlotBox? When asked to describe our company, they use words such as fun, respect, care, team spirit, family feel, trust, happy, listen, sense of accomplishment, flexibility, development.

This is an exceptional opportunity to join our talented team. We recently made it into the top 10 UK Best Workplaces™ 2021 and could not be happier. Our staff have told us loud and clear that they love working for PlotBox; from the relaxed working environment to feeling truly valued in their roles. In addition, our purpose driven mission and the sense of pride in doing what we do - to ultimately lessen people’s pain at the most difficult time of their lives - means a lot to our team.

Benefits Offered By PlotBox

• Our headquarters are ideally placed in the beautiful and scenic countryside location around Ballymena along with other office locations in the USA and Australia. We are constantly increasing our list of benefits which currently include:
• Investment in employee growth, development and certification courses.
• Regular wellbeing initiatives and health cash plans
• Safe and supportive culture; we foster continuous improvement in all aspects of work
• Career mobility and progression
• Regular travel opportunities
• Flexible working hours
• Pension
• Working from home options (and not just during the pandemic!)
• Active social and charity committee - lots of social events throughout the year
• Office perks: fridge and larder fully stocked with unlimited drinks and snacks
• Free Parking